1-Day Training Course on Brand Building 18+

A specialized brand-building training programme tailored for your Business

Development Executives, Marketing Executives, and Scientists, emphasizing

the development of thought leadership, content creation, and storytelling.

Maximum of 8 Delegates Cost: £250 per delegate

Programme Goals

The programme aims to establish a foundation for participants to understand

the significance of the Customer Journey, creating client advocacy, and

generating marketing qualified leads in a B2B setting.

Programme Design

We concentrate on refining B2B Marketing skills by delving into various

essential aspects of brand building processes, with a focus on developing

brand identity through advocacy and content creation. Here's a breakdown:

Foundational understanding of Basic Brand Building processes:

Defining Who you are, What you say, What you do, how you look, and

how you engage

Expanding on What you do and How you engage:

Utilizing the 5 Insight personas model

Identifying customer engagement touchpoints and assessing messaging

Evaluating content creation models (including generative AI) and

creating a marketing strategy to elevate the customer experience