Brand Building 5-Day Training Course 18+

A comprehensive training programme in brand building skills designed specifically for your Marketing team, and client-facing staff.

Maximum of 8 Delegates

Cost: £1250 per delegate

Programme Goals

The programme aims to enhance business growth and equip participants with

a detailed marketing strategy and plan.

The Programme Design

The programme covers a variety of topics over a five-day period, incorporating

different learning methods such as workshops, role play, and company simulations:

Day 1

Who you are: Creating the Brand Promise and Company Culture

Reviewing your company's goals and developing the brand promise while

considering the cultural impact on your branding.

Creating a strategic plan for customer service objectives and approaches.

Day 2

Crafting Your Message (What you say)

Examining the brand's stories and their integration within your organization.

Developing Brand Promises and storytelling techniques.

Day 3

What you do: Implementing Your Strategy

Addressing any brand inconsistencies and ensuring service consistency

throughout your organization.

Formulating a plan to enhance loyalty and streamline communication

and messaging

Day 4

How you look: Enhancing Your Visual Identity

Establishing the visual foundation of your brand by exploring techniques

and brand guidelines with every employee in mind.

Day 5

How you engage: Improving Customer Engagement

Evaluating every interaction and experience your clients have, both

internally and externally.

The programme aims to enhance business growth and equip participants with

a detailed marketing strategy and plan.